Link Building 101: The Beginners Guide in Link Building

The Internet is a huge marketplace and has been the new platform in promoting a brand and reaching target audience. Since most people today already have an access to the Internet, optimizing your website for conversions, search, and traffic is definitely an effective way to increase your visibility in the online scene.

In the Philippines, SEO is making a wave among startups and big businesses. Many entrepreneurs and marketers are using search engine optimization to build brand awareness and acquire stable consumer base. One of the efficient tactics in SEO is link building. Just like in any other SEO techniques, link building requires creativity, strategy, and time to be able to pull it off.

Are you still a newbie in SEO? Have a glimpse on the basic information about link building provided below and start acquiring links straight to your website.


What is Link Building?

Link building refers to the obtaining external links from other websites that will crawl into your website. Hyperlink is the backbone of link building since it is the way that website visitors use to navigate between web pages on the Internet.


The Anatomy of a Hyperlink

Creating an effective link building technique is never easy. For you to easily create an efficient link building techniques and understand the importance of link building in SEO, you must first know the structure of a hyperlink. Knowing this will help you craft

  • Start of a link tag – The start of a link tag is also called an anchor tag, which refers to the <a part of the hyperlink. Anchor tag indicates the start of a link tag and states the link is authorized.
  • Link referral location – The link referral location refers to the address of the link. In a hyperlink, it is the “href” that combines with the URL of a certain page.
  • Visible/anchor text of a link – Anchor text refers to the clickable text found in a hyperlink. This text is often constructed in a way that it will stand out from the rest of the text found in the hyperlink.
  • Closure of link tag – The closure part of a link tag is viewed by search engines as the end of the hyperlink.


What is the Importance of Link Building?

Whether you are establishing an identity in the online scene or enhancing brand awareness, link building is definitely an essential part of your marketing strategy.

Links are the gauge of most search engines to determine if the certain web page should be place on top rank of their search results page. In addition, search engines use hyperlinks to find new web pages.

Link building simply works by obtaining links from other websites. So, the more you acquire external links, the more high-quality links you have coming into your website, the more chances of getting the top rank in search results.

Today, search engines are after quality over quantity. With this, a marketer or entrepreneur should exert effort to craft the best link building campaign. It is also important to stay up-to-date with the current trends in link building to be able stay ahead in the competition. After all, link building is a tested technique in brand building and strengthening relationship with your audience.


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