How To Advertise Your New Business

Everything a New Business Owner Needs to Know

Advertising your new business is crucial to its success, so it’s important to plan how you’re going to do it.

When you’re establishing a business, it’s easy to leave the advertising and marketing as an afterthought. After all, you’re going to be focusing on the concept and development of your business. This is a dangerous mentality to have though, as advertising your business well is vital to its success. Just devoting whatever time and resources you have left at the end won’t deliver a successful outcome. So how can you ensure your marketing campaign is a successful one?

Choosing the right platform

Think carefully about where you’re going to advertise your product. There are so many magazines out there, so start off by figuring out which ones your potential customers may be reading or looking at. Setting up a photography business? Advertise in wedding magazines. Selling tools? Go for DIY publications.

Consider advertising in the weekend editions of newspapers too – people are more likely to read them leisurely, cover to cover.

Consistent, small ads

Advertising in newspapers and magazines can be costly. So instead of a splashing out on a full-page advert, build your brand with frequent small ads. Flick through your daily newspaper and you’ll notice that companies of all sizes use this method – and it works! You’re more likely to remember the name of a business after prolonged exposure to it, after all.

Discount ad space

Magazines want to sell all of their ad space, so if there are still unused spaces left at the end of the month, it’s worth trying to bag yourself a discount. It’s a riskier strategy, so don’t rely on finding that cheap ad space alone. At the end of the day, if you pay the normal price for adverts in two magazines and a reduced price in one, you’re still saving money. If you’re a regular advertiser, you may be able to secure yourself an even better deal.

Get online

As well as setting up a website, make some social media accounts too. Twitter and Instagram are free to set up, and allow you to connect with millions of users. Track search terms that are relevant to your business, follow those who are in the industry and interact with potential customers. You should also pay attention to how the most successful companies grow their brand with a strong online presence.

Advertise with a PVC banner

As well as magazine readers and internet users, you need to attract passers-by too. Your business could be just the thing they need – but if they don’t know it’s there, you’ve lost out on a customer. So invest in a PVC banner to grab their attention. They don’t cost the earth to have made, and what you’ll get back from them in terms of visibility and passing trade makes them incredible value for money.

Starting as you mean to go on

With a great advertising and marketing strategy, there’s no reason why you can’t launch your business with real impact. We all have to start somewhere, but the key is to hit the ground running and attract customers from day one. By following all the advice in this guide, you can look forward to a long, happy and successful time at the helm of your company.

Featured images:License: Image author owned

Lee Reeves is the managing director at Signs and Print Ltd., which is one of the UK’s leading large format print providers.

Ways to Decrease your Stress Levels at Work

We all know how stressful work can be, with a heavy workload, looming deadlines and not nearly enough hours in the week to complete the many tasks that need to be done before the much-needed weekend.

Stress can be detrimental to both your productivity level and your health, causing some major issues to crop up in both of those areas that could in turn lead to anxiety, depression and possibly, a burn out.

In order to save your sanity and the love you have for your job, we are going to look at three ways that you can successfully decrease your stress levels at your office in Dubai, helping to improve your health and well being:

Make a List

Although it may seem like a simple and unnecessary task that may or may not contribute to decreasing your stress level, it will, even if it is only by a small amount. Making a list with all of the tasks you have to complete as well as each deadline will help you get perspective about how much work you need to do in a specific timeframe. Your list will give you a good idea about where you need to start, what you need to do now, and what you can leave until later, helping you to prioritise, feel less overwhelmed and leading to you accomplishing more. Lists make your tasks look a lot more manageable, giving you a good sense of direction when it comes to your tasks and timeline.

Go for a Walk Outside and Disconnect

Fresh air can do you and your colleagues a lot of good, in more ways than one. It is important for employees who sit behind a desk for long hours to take frequent breaks, especially when they are feeling overwhelmed. Taking a walk and getting closer to nature, while leaving your phone at the office, will help you to disconnect from work, technology, and the stresses that come with them, instead helping you to connect with your body and nature and giving you the much-needed break your body and your mind needs to be productive and focus for the rest of your day. It is important to know that staying attached to your phone or glued to your computer for a number of hours will more than likely lead to high anxiety levels and increased feelings of pressure due to the infux of emails, messages and notifications received.

Get More Sleep

The majority of people need at least seven to nine hours of sleep each night to feel revitalised, energised and ready for the day ahead of them. Lack of sleep will take a toll on your body, your job and your personal life, as not getting enough sleep will leave you feeling sluggish, unmotivated and inevitably lead to procrastination. In order to get a good night’s sleep these days, however, there is a need to silence technology first. Put your phone on silent and put it on charge where you cannot reach it (if you are hesitant about putting it on silent, turn on the device’s vibration mode), turn the television off at least an hour before you want to get some shut eye, and block out any light sources – for example your alarm clock – in order to minimise the many distractions your body could focus on instead of sleep.

Stress can affect your work life in a number of ways, and you need to use the above reduction methods to ensure that it does not continue to grow and affect your overall wellbeing.

Archery: How to know which is your dominant Eye

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Image courtesy of

Knowing your Dominant Eye in archery and other types of sports that require aiming is very important. In archery it’s the most important fact, it even solely determines if you use a right handed bow or a left handed bow, your hand preferences has nothing to do with it. Therefor don’t go running to buy a bow before reading the rest of this article and determining your dominant eye. Continue reading “Archery: How to know which is your dominant Eye”

How to make a QR Code

QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds (“modes”) of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data

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How Apache Helicopters Work


Introduction to How Apache Helicopters Work

The Apache helicopter is a revolutionary development in the history of war. It is essentially a flying tank — a helicopter designed to survive heavy attack and inflict massive damage. It can zero in on specific targets, day or night, even in terrible weather. As you might expect, it is a terrifying machine to ground forces.

In this article, we’ll look at the Apache’s amazing flight systems, weapons systems, sensor systems and armor systems. Individually, these components are remarkable pieces of technology. Combined together, they make up an unbelievable fighting machine — the most lethal helicopter ever created.

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