1. Be Consistent
Post 5 times a week so you’re “top of mind” for your Fans.
2. Time it right
The best time to post will depend on the type of business you’re in.
3. Use eye-catching images
Alternate photos and video with text-only updates.
How do you find awesome, eye-catching images?
Easy. Use Post Planner’s Viral Photos feature.
4. Keep it short
Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more Likes, comments and shares than longer posts.
5. Be relevant
Your content should let your audience know that you know who they are.
6. Use your authentic voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
7. Include a call to action
If you ask your Fans to Share, Like or Comment, they are more likely to do it.
8. Be creative with apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
9. Have a sense of urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths.
10. Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content.
11. Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
12. Be educational
People love to share how-to guides and tips.
13. Make a list
Lists, in the form of an infographic or a pdf (or a blog post) are great for sharing.
14. Be seasonable
Tailor your content to the season or an upcoming holiday.